Despite the fact that it is still unconfirmed and unclear how much heading tags affect the actual search algorithm, H1 tag is most likely to matter a lot (I believe many SEOs will testify for that relying on their experience). Therefore it is really essential to use it correctly.
So today I am offering an essential checklist for you to proofread your global H1 tag usage:
- H1 tag should be present on each page: heading is an integral part of any page.
- H1-wrapped element of the page should comply with common rules of any heading: make it catchy, concise, descriptive and short;
- H1 tag should the first header tag in the source code: so that people, search bots and screen readers immediately understand what the page is going to be about.
- H1 tag should be unique from page to page: H1 tag is another effective way to avoid internal duplicate content. Keep it focused and unique from page to page.
- H1 tag should contain the page target keywords: i.e. put your key terms in the most prominent (textual) part of the page.
- There should be only one H1 element per page. A frequent mistake on blogs is to use H1 tags for each post title on the home page. In fact, the post title should wrapped in H1 tags only on the post page.
- H1 element shouldn’t be linked: the top-level heading on the page – the only way to link it is to link to that same page – and no page should link to itself.
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